Home / Marketplaces
Indonesia & Southeast Asia

Where the region shops — and where Diva works.

Diva runs and optimizes your ads natively across the four marketplaces that drive SEA commerce. One platform, every channel, fully automated.

The platforms

Four marketplaces, managed as one.

Shopee

Shopee Ads

Largest marketplace · SEA-wide

The region's biggest marketplace. Search ranking and ad placement decide who gets seen — and that's a real-time bidding game across thousands of keywords.

Search AdsDiscovery AdsShop Ads
Diva automates keyword bids, budget pacing and product targeting hour-by-hour against your ROAS goal.
TikTok Shop

TikTok Shop

Social & live commerce

The fastest-growing channel in SEA. Shopping happens inside content — live streams and short video — where speed and creative matter most.

Video Shopping AdsLIVE AdsProduct Ads
Diva automates bidding around live events and generates ad copy tuned for short-video audiences.
Tokopedia

Tokopedia

Indonesia marketplace leader

A cornerstone of Indonesian e-commerce with deep category demand. TopAds visibility is essential for sellers competing in crowded listings.

TopAds SearchTopAds AutoPromo Ads
Diva automates TopAds bids and budget split by product margin, so spend follows your winners.
Lazada

Lazada

Regional · 6 SEA markets

A pan-SEA marketplace spanning six countries. Sponsored placements drive discovery during the region's mega campaign days.

Sponsored SearchSponsored DiscoveryAffiliate
Diva automates cross-country campaigns and scales budgets automatically for 11.11 & 12.12.
Top product categories

What sells across the marketplaces.

Diva is tuned for the categories that move volume in SEA — adapting bids, keywords and creatives to how each one is searched and shopped.

Beauty & Skincare

Serum, sunscreen, makeup — high repeat, trend-driven.

Top on Shopee & TikTok

Fashion & Apparel

Local brands, modest wear, accessories.

High volume · all platforms

Electronics & Gadget

Phones, accessories, smart devices.

High AOV · Tokopedia & Lazada

Food & Beverage

Snacks, packaged goods, health foods.

Fast-moving · Shopee

Home & Living

Décor, kitchenware, furniture.

Seasonal peaks

Health & Wellness

Supplements, personal care, mom & baby.

Trust-driven · repeat buyers
Market condition

A market built for marketplace ads.

$263B
SEA digital economy GMV in 2024, on track toward ~$300B+ this decade.
Source: e-Conomy SEA
#1
Indonesia is SEA's largest e-commerce market — roughly half of regional GMV.
Source: e-Conomy SEA
~2×
TikTok Shop & social commerce growth is reshaping where sellers spend ad budget.
Source: industry reporting

Marketplace-first

Marketplaces dominate transactions; sellers live or die by their ads ranking.

Live & social commerce

Live shopping and short video are now primary sales channels, not just trends.

Talent is scarce

Skilled ads managers are hard to hire and retain — automation closes the gap.

Get started

Sell on these marketplaces? Diva runs them for you.

Connect your stores and put every campaign on autopilot — live in minutes.

AI optimizes 24/7Setup in minutesCancel anytime
Runs ads across
Shopee
TikTok Shop
Tokopedia
Lazada