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The full toolkit

A performance team's playbook, run by AI.

Every capability below works end-to-end and across marketplaces — so you can launch, optimize and scale campaigns without growing your team.

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01 · Optimization

Smart bidding that never sleeps.

Diva adjusts every bid hour-by-hour against your real ROAS target, reallocating in real time so you stop overpaying for clicks that don't convert.

Per-keyword bid tuning on live performance
Dayparting for peak buying hours
Auto-pause on underperformers
6.4×ROAS
▲22%Orders
Rp48MSpend
serum vitamin c
+12%
moisturizer pria
hold
masker wajah
−9%
02 · Budget

Budget autopilot, margin-aware.

Spend automatically flows to your most profitable products and paces evenly across the campaign — no more blowing the budget by lunchtime or leaving winners starved.

Profit-weighted allocation by SKU margin
Smooth pacing to avoid early burnout
Hard spend caps you define
Budget pacing · today
Skincare
Fashion
Gadget
d
Moved Rp3.2M → Skincare. Pacing on track.
03 · Creative

AI creatives & keywords, bilingual.

Generate ad copy, headlines and keyword sets in Bahasa Indonesia or English — tuned to each marketplace's shoppers and your brand voice.

Headline & description variants to test
Keyword discovery from search trends
On-brand tone, every time
Generated headline · ID
Serum Vitamin C Glow — Diskon 12.12, Stok Terbatas!
vitamin cserum glowingskincare viralpromo 12.12cerahkan wajah
Generated headline · EN
Glow Up Fast — Vitamin C Serum, 12.12 Mega Deal
04 · Visibility

Every marketplace, one dashboard.

Stop tab-hopping. See Shopee, TikTok Shop, Tokopedia and Lazada side by side, compare performance, and shift budget across platforms from a single view.

Unified ROAS, spend & orders
Cross-platform budget shifting
Plain-language weekly insights
Shopee7.1×
TikTok5.8×
Tokopedia6.2×
Lazada4.9×
05 · Control

Guardrails, approvals & 24/7 cover.

You set the boundaries; Diva works inside them — always on, even during Ramadan, Harbolnas and 12.12 surges — and asks before any major move.

Target ROAS & spend caps
One-tap approvals on big changes
Full audit trail of every action
Target ROAS≥ 5.0×
Daily spend capRp2M
Auto-approve underRp500K
Needs approval: raise Skincare budget +Rp4M?Approve
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See Diva run your campaigns.

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Runs ads across
Shopee
TikTok Shop
Tokopedia
Lazada